Four months after the signed agreement between bet365 and the Swedish casino games developer Net Entertainment, the first selection of the most popular gaming titles is out. In December 2013, bet365 has followed the path of a series of big British gambling operators, such as Paddy Power, Ladbrokes and William Hill signing up for NetEnt’s gaming platform services.
This partnership looks like the best of 2 worlds, bet365 standing for the world’s best betting on sports and casino platform, while NetEnt is considered the most valuable quality provider of digitally distributed gaming systems.
Right after the agreement was settled, Steve Ibberson, managing director at bet365 has stated that “Net Entertainment is one of the leading suppliers in the industry and has top quality content to offer. Our aim is to provide content across all channels to our customers worldwide; we are excited to add Net Entertainment’s games on both our mobile and desktop sites”. Even more than that, it seems that the contract has boosted up the Swedish company even more, since immediately about announcing the partnership the company’s stocks got a value increase of 3%.
This week it was officially announced that Net Entertainment is ready to launch bet365’s best titles on desktop and mobile channels to the bookmaker’s devoted players.